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Marketing & Distribution

Marketing is defined as “the action or business of promoting and selling items or services, including market research and advertising” by Dictionary.com

If you work in marketing, like we do, you probably find it difficult to describe marketing even if you see and use it every day; the term marketing is too broad and diverse for a simple description.

What is Marketing ?
Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sale