Marketing is defined as “the action or business of promoting and selling items or services, including market research and advertising” by Dictionary.com
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If you work in marketing, like we do, you probably find it difficult to describe marketing even if you see and use it every day; the term marketing is too broad and diverse for a simple description.
What is Marketing ?
Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sale